Digital Delivery - The Long Version - Part 1
1) Edit The Emails To Your Liking
The default messages are okay, but you really need to personalise them.
NB You can't delete any of the built in system emails. They're there to make sure everything works okay. You can only amend them. Email ID 2 is reserved for future use
Any that you add yourself can be amended and deleted
As you work your way through them, you'll see there are a number of tags that you can use. Some of these tags are built into the system (that you enter), and others are from information supplied by PayPal
Here they all are for reference:-
%CONTACT% - Support contact email (that's you)
%CUSTOMER_EMAIL% - Customer email address
%NAME% - Customer first name and surname
%FIRST_NAME% - Customer first name
%SURNAME% - Customer surname
%ITEM_CURRENCY% - Item / auction currency
%PRICE_ONLY% - Amount paid for the item (does not show currency)
%PRICE% - Amount paid for the item including currency
%ITEM_NUMBER% - Item / auction number
%ITEM_TITLE% - Item / auction title
%PRODUCT_DESCRIPTION% - The description of the inventory product
%ORDER_ID% - Order ID for internal use (not sent to customer)
%ORDER_NO% - Order number sent to the customer
%URL_ROOT% - URL of the SmartDD root folder
%FILE_LOCATION% - The URL the customer will click to download their purchase
%FAIL_REASON% - Reason an order could not be fulfilled
Additional tags will be added as SmartDD is expanded.
Let's take a look at the first email, the success email to the customer, click amend to view it.
Work your way through all the emails until you've amended the basic ones to suit your business and personal taste.
Afterwards, you can add custom emails and then later link them to individual saleable items.
For instance, if you had an ebook called "10 Tips to Make 10 Sales Every Day" which you sold for $2.00, and a more expensive ebook on your website for $17.00, you could write a custom email to cross sell the more expensive ebook every time you delivered your $2.00 one.
You can do the same thing with your follow-up email the next day, customising it for the same ebook, or maybe offering a freebie in return for signing up to your selling related mailing list.
You'll see how to do this later.
3 Comments »
September 9, 2007
Larry Combs :
Hi Frank,
I've been using SmartDD for some time now and I know I'm not using it to it's full potential.
For instance…
How do I create different emails for different products?
Larry
September 14, 2007
Frank Haywood :
Hi Larry,
Well you're in the right place by being on this page.
If you go through the steps on this page, and then on the following pages, you'll see how to link the emails you've created to the saleable item.
Take a look here:-
http://www.smartdd.com/help/digital-delivery/digital-delivery-the-long-version-part-2/
and here:-
http://www.smartdd.com/help/digital-delivery/digital-delivery-the-long-version-part-3/
Cheers,
Frank.
March 15, 2008
Robert Rivard :
Frank,
I was wondering about this,
I have Mailloop 7 a self-hosted auto-responder , and use the EBook Pro 6 software from same company ( IMC).
The ebooks produced with Ebookpro software requires buyers to unlock them with a unique username and password.
So there are 2 challenges here:
Delivery of link to download the Ebook file ( file shouldn't be usable without username and password)
And delivery of username and password.
Currently both these pages are static in my website and need to be changed to a temporary download like your system offers.
The Mailloop autoresponder is made to go hand in hand with the ebook software to deliver said unique username/password to customer by email once an incoming email rule is defined in Mailloop.
I am clear that your product protects the download page+ link of the actual ebook file.
Can the email manager of Smart DD send out an email to "me" ( i.e. my Mailloop autoresponder) in order to allow delivery of username/password to the customer's email? ( As if the sender was the buyer?)
See, I would normally use a webform (with name and email field ) on a webpage with specific elements that would instruct Mailloop to look for these elements and return unique password and username to email sender's account /received.
I currently building this ( static ..Yikes!) page in the " after they bought from Paypal" part of the process.
But more than the ebook file download link, I am concerned with the "submit your email and name to receive your unlock code" page that is currently a static page.
And that's the page I need to protect in order of priority.
I don't know if this makes sense.
Let me know if you have answers.
Robert
P.S.
Normally mailloop could deliver the Ebook by email with codes, but the problem here is my Ebook is a 20 meg /multimedia/video Ebook, that cannot be shipped easely by email.